"Every day we are bombarded with movies and television shows in which white faces, white families, white marriages are plugged as the "default" experience... and no one would say that these films are about race. No one would say, "Oh, that's an all-white cast. It must be about what it means to be white in America." No one. Black audiences go see these films, despite their almost entirely white casts, because if black audiences only went to see films in which the cast looked like them, they'd see maybe five movies a year in mainstream theaters. Tops. Why not the same for white folks? Why was I the only white person in the theater for Best Man Holiday today? What is it about a black cast that is off-putting to white audiences? Do we really need to see ourselves reflected endlessly back at us to enjoy a film? Why did white audiences flock to see Django and 12 Years but not Holiday? Why can you relate more to a film about chattel slavery than you can about nine affluent people and their families? These are questions that need answers."
Olivia Cole is a poet, author and activist who writes regularly at oliviaacole.wordpress.com.